Doritos bags will now have 5 fewer chips thanks to inflation

Gas prices are rising, and chip numbers are falling.

As a result of inflation, bags of Doritos will now include five fewer chips.

Food and Wine reports how Doritos is just the latest snack that has fallen victim to “shrinkflation,” an ever-pervasive phenomenon in which beloved foodstuffs are getting cut down to size due to inflation.

WTRF-TV continues to report how the snack’s parent company, Frito-Lay, confirmed this week how shrinkflation is forcing Doritos to shed five chips per bag so, in the words of one representative, they “can give [people] the same price...[so they] can keep enjoying [Doritos] chips.”

The Daily Mail gives color to the phenomenon by explaining how inflation has hit almost eight percent—the highest seen in decades—under President Joe Biden with other household name brands such as Charmin, Bounty, Gatorade, and Crest grappling with spiking costs while trying to keep prices at reasonable levels.

These four aforementioned companies have also shrunk down their product sizes in order to keep costs tame for consumers, with Crest now selling 3.8-ounce toothpaste instead of 4.1-ounce tubes and Charmin selling 244 two-ply sheets of toilet paper per roll instead of 264.

News 12 Bronx explains how analysts estimate Frito-Lay will potentially save more than $50 million by cutting down on the number of Doritos chips they put into each bag.

Bags, by the way, will go from weighing 9.75 ounces to 9.25 ounces.

~ Via Penn Live